To help Thames Water deliver better and more targeted services it was important to have a better understanding of the Boroughs in which they engage with customers. For this they partnered with Groundwork GDS to construct a series of Borough profiles of relevant demograpghic information. These Borough profiles along with engagement data help Thames Water understand how these demographics may or may not impact the success of customer engagement and drive their water efficiency programme.

One of the project image maps of Bexley Borough can be found here.